Real estate Investment Comparison

Here vs. Groundfloor

Wondering whether Here or Groundfloor is a better investment? We put them both to the test to help you compare and decide where to invest your money.

vs.

Comparison Table
Here
Groundfloor
Minimum Investment
$100
$10
Investment Holding Period
5 years
1-18 months
Early Withdrawal Penalties
Not Possible
Unavailable
Rent Payouts
Quarterly
N/A
Avg. Yearly Returns
Unknown
10.5%
Accessibility
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Earning Potential
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Investment Liquidity
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Here
Investment Quality Score
1.5
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Groundfloor
Investment Quality Score
4.0
Star Rating - 0.5
Star Rating - 1Star Rating - 1.5Star Rating - 2Star Rating - 2.5Star Rating - 3Star Rating - 3.5Star Rating - 4Star Rating - 4.5Star Rating - 5
Here

The Bottom Line

Here doesn't publish past investment performance or projections, and doesn't allow users to sell investments. Their beautiful marketing makes it easy to miss that it's quite a risky investment opportunity.

Here Pros:

Easy to Use โœจ

Makes it easy to invest in real estate with a well designed platform and low entry costs

Great property options ๐Ÿ 

Gives investors access to Class A properties.

Beautiful Branding ๐Ÿ“œ

Marketing materials and product design are top notch

Low Minimum Investment ๐Ÿ”‘

Investors can invest as much as they like as long as it's over $100

โ€

Here Cons:โ€โ€

Long Lockup Period โœจ

Expected investment period is 5 to 7 years, with no opportunity to sell

Investment Tip: Have an exit plan before you make an investment

โ€โ€Lack of financial transparency ๐Ÿ’ธ

Properties lack documentation for due diligence, and properties are sold to investors for more than Here buys them for

Investment Tip: Beware of investments with undisclosed fees and exit options

Unknown returns ๐Ÿ“‰

Very short track record with complete lack of past investment performance and investment projections

Investment Tip: Compare the return of an investment with alternative options

Slow rent payout ๐ŸŒ

Only pays rent to investors a few times a year โ€“ much less often than other real estate investment options

Investment Tip: Compare cash flow of an investment with alternative options

Groundfloor

The Bottom Line

Groundfloor provides decent returns in an accessible and easy to use product ideal for first-time real estate investors, but investors looking for higher returns may want to look elsewhere.

Groundfloor Pros:

Real estate knowledge not required ๐Ÿ 

Since Groundfloor offers real estate debt investments, investors needn't know much about real estate investing at all

Low minimums ย ๐Ÿ”‘

Investors can get started from just $10

Short investment terms โฉ

While you can't withdraw an investment early, Groundfloor investment terms are not typically longer than two years

Decent return record ๐Ÿ“œ

Average returns of over 10% is not spectacular, but it's solid

โ€

Groundfloor Cons:

Capped upside ๐Ÿงข

The loans Groundfloor investors finance don't give investors access to a property's cash flow or appreciation upside

Investment Tip: Make sure efforts to reduce risk don't disproportionately reduce potential gains too

Lump sum returns โ›ฐ๏ธ

Most investments operate on deferred payment, meaning investors are only paid out when the loan is paid back in full.

Investment Tip: Make sure you calculate in the timing of investment returns when calculating your long term gains

No opportunity to learn about real estate investing ๐Ÿ“‰

Groundfloor does well to make investing easy, but its debt structure means investors don't leave knowing more about how to earn more leveraging real estate.

Investment Tip: Look for opportunities to compound not only money, but investing skill as well

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Here
Review
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Groundfloor
Review
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